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Project Overview
Sickle Roots was developed from the ground up as a modern charity initiative focused on raising awareness around sickle cell and building a platform for education, advocacy, and future fundraising.
SONOMI was responsible for the full strategic and creative development of the brand.
The Challenge
The objective was to create a charity brand capable of resonating with modern audiences while avoiding the dated, overly traditional perception often associated with nonprofit branding.
The brand needed to:
- Raise awareness around sickle cell in a more engaging, culturally relevant way
- Establish a strong emotional and strategic brand identity
- Create a foundation for future fundraising and donation initiatives
- Appeal to a younger, digitally engaged audience
Strategic Diagnosis
Rather than approaching Sickle Roots as a conventional charity brand, the strategic opportunity lay in positioning it as a modern awareness-led movement, one that felt culturally current, emotionally resonant, and capable of building genuine community engagement.
The Solution
SONOMI led the strategic and creative development of the brand across all touchpoints, including:
- Brand strategy and positioning
- Naming and foundational brand development
- Messaging and mission articulation
- Visual identity and creative direction
- Social media/content strategy
- Campaign and awareness concept development
- Product/initiative strategy
- Website and digital presence direction
- Launch and long-term growth planning
Outcome
The result was a fully realised strategic charity brand positioned for long-term awareness, engagement, and future fundraising growth.
Outcomes included:
- A clear and cohesive brand identity from concept stage
- Stronger strategic positioning within the charity/nonprofit space
- Modernised perception and audience resonance
- Increased engagement and awareness across digital channels
- Improved clarity in communicating the mission and vision
- Established infrastructure for future fundraising and partnership growth
Project Overview
ACSII required a more polished and cohesive visual presence to better reflect the calibre of its work, stakeholders, and international-facing initiatives.
SONOMI partnered with the organisation to refine and elevate its brand communications across key visual and marketing touchpoints.
The Challenge
Despite operating within high-level professional and institutional spaces, ACSII’s communications and brand presentation did not consistently reflect the organisation’s stature or strategic ambitions.
The organisation needed to:
- Elevate overall brand perception
- Improve consistency across communications
- Develop stakeholder-ready branded materials
- Create more polished visual assets for events and initiatives
- Strengthen presentation across print and digital touchpoints
Strategic Diagnosis
The underlying issue was not a lack of organisational credibility, but a disconnect between ACSII’s level of operation and the way it was visually and strategically presented.
To strengthen perception, the brand required a more refined and cohesive communication system capable of matching the professionalism of its environment.
The Solution
SONOMI supported the refinement and elevation of ACSII’s brand communications across multiple strategic and creative touchpoints, including:
- Brand refinement and visual alignment
- Marketing and promotional asset design
- Social media graphics
- Print collateral and event materials
- Presentation and stakeholder-facing design
- Ongoing creative direction support
Outcome
The result was a more elevated and cohesive institutional brand presence aligned with the professionalism of ACSII’s operations and audience.
Outcomes included:
- Improved brand perception and presentation quality
- Stronger consistency across branded communications
- Increased stakeholder/internal confidence in presentation materials
- More polished and professional event/marketing collateral
- Ongoing trust demonstrated through repeat work and continued collaboration